Interpreting Zohran Mamdani's Sartorial Statement: What His Suit Reveals Regarding Contemporary Masculinity and a Changing Society.
Coming of age in London during the noughties, I was constantly immersed in a world of suits. They adorned businessmen hurrying through the Square Mile. They were worn by fathers in the city's great park, playing with footballs in the evening light. Even school, a cheap grey suit was our mandatory uniform. Traditionally, the suit has functioned as a uniform of seriousness, signaling power and performance—qualities I was told to aspire to to become a "adult". However, before recently, my generation seemed to wear them less and less, and they had all but disappeared from my mind.
Then came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony wearing a subdued black overcoat, crisp white shirt, and a notable silk tie. Propelled by an innovative campaign, he captivated the world's imagination like no other recent mayoral candidate. Yet whether he was cheering in a music venue or attending a film premiere, one thing was largely unchanged: he was frequently in a suit. Loosely tailored, contemporary with soft shoulders, yet traditional, his is a quintessentially professional millennial suit—that is, as common as it can be for a generation that seldom chooses to wear one.
"The suit is in this weird place," says men's fashion writer Derek Guy. "Its decline has been a gradual fade since the end of the Second World War," with the significant drop coming in the 1990s alongside "the advent of business casual."
"Today it is only worn in the most formal settings: marriages, funerals, and sometimes, legal proceedings," Guy explains. "It's sort of like the kimono in Japan," in that it "essentially represents a custom that has long retreated from daily life." Many politicians "don this attire to say: 'I am a politician, you can trust me. You should support me. I have authority.'" Although the suit has traditionally signaled this, today it performs authority in the attempt of gaining public trust. As Guy clarifies: "Since we're also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it performs manliness, authority and even closeness to power.
This analysis resonated deeply. On the infrequent times I require a suit—for a ceremony or formal occasion—I retrieve the one I bought from a Tokyo retailer a few years ago. When I first picked it up, it made me feel refined and expensive, but its slim cut now feels passé. I suspect this feeling will be only too recognizable for many of us in the diaspora whose families come from somewhere else, particularly global south countries.
Unsurprisingly, the working man's suit has lost fashion. Like a pair of jeans, a suit's shape goes through cycles; a particular cut can thus define an era—and feel rapidly outdated. Take now: looser-fitting suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a significant investment for something destined to be out of fashion within a few seasons. But the appeal, at least in certain circles, endures: in the past year, major retailers report suit sales rising more than 20% as customers "shift from the suit being daily attire towards an desire to invest in something special."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that retails in a moderate price bracket. "Mamdani is very much a reflection of his upbringing," says Guy. "In his thirties, he's neither poor nor exceptionally wealthy." To that end, his mid-level suit will appeal to the group most likely to support him: people in their thirties and forties, college graduates earning professional incomes, often frustrated by the expense of housing. It's exactly the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits plausibly align with his stated policies—such as a capping rents, building affordable homes, and free public buses.
"It's impossible to imagine a former president wearing this brand; he's a Brioni person," says Guy. "He's extremely wealthy and grew up in that New York real-estate world. A status symbol fits naturally with that elite, just as more accessible brands fit well with Mamdani's cohort."
The legacy of suits in politics is long and storied: from a well-known leader's "shocking" beige attire to other world leaders and their notably impeccable, custom-fit appearance. Like a certain UK leader discovered, the suit doesn't just clothe the politician; it has the power to define them.
Performance of Banality and Protective Armor
Maybe the key is what one academic calls the "performance of ordinariness", summoning the suit's long career as a uniform of political power. Mamdani's particular choice taps into a deliberate understatement, not too casual nor too flashy—"respectability politics" in an inconspicuous suit—to help him appeal to as many voters as possible. However, experts think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't neutral; historians have long pointed out that its contemporary origins lie in imperial administration." It is also seen as a form of protective armor: "I think if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling legitimacy, particularly to those who might question it.
Such sartorial "code-switching" is hardly a recent phenomenon. Indeed iconic figures previously wore formal Western attire during their formative years. These days, certain world leaders have begun swapping their typical military wear for a dark formal outfit, albeit one without the tie.
"In every seam and stitch of Mamdani's public persona, the tension between insider and outsider is visible."
The attire Mamdani selects is deeply symbolic. "As a Muslim child of immigrants of South Asian heritage and a democratic socialist, he is under scrutiny to conform to what many American voters look for as a sign of leadership," says one expert, while at the same time needing to walk a tightrope by "not looking like an establishment figure selling out his distinctive roots and values."
Yet there is an acute awareness of the double standards applied to who wears suits and what is interpreted from it. "This could stem in part from Mamdani being a millennial, able to assume different identities to fit the occasion, but it may also be part of his diverse background, where code-switching between cultures, traditions and clothing styles is typical," it is said. "Some individuals can remain unnoticed," but when others "seek to gain the power that suits represent," they must carefully negotiate the codes associated with them.
Throughout the presentation of Mamdani's public persona, the dynamic between belonging and displacement, insider and outsider, is visible. I know well the discomfort of trying to conform to something not designed with me in mind, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, image is never neutral.